Apprenticeships Standards

Multi-channel marketer Level 3

Occupational Profile  

An employee in this occupation will be responsible for coordinating and delivering specific marketing activities such as marketing content creation, background market and customer research, monitoring campaign analytic and collecting data, using relevant marketing software/systems, maintaining marketing administration activities such as managing the supply of marketing literature, tracking marketing expenditure, supporting the procurement of, and overseeing the delivery of work by external and internal marketing suppliers.

Course Overview and Structure

The course is delivered on-site or online by an allocated personal tutor.

Learners will develop their knowledge skills and behaviours through monthly workshops and 20% off-the job-training to support customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line.

Additional 1-1 support sessions will also be available as required. All apprentices must spend a minimum of 12 months on-programme.

End Point Assessment consists of

• portfolio of evidence, work based project and interview